At toktokBaby, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and protect your data.

Information We Collect

We collect information you provide directly to us, such as when you create an account, make a purchase, subscribe to our newsletter, or contact us. This may include your name, email address, shipping address, phone number, and payment information.

Email Marketing

We use Klaviyo, a third-party email marketing service provider, to manage our email communications and marketing campaigns. When you subscribe to our newsletter or make a purchase, your information (including name, email address, purchase history, and browsing behavior) may be shared with Klaviyo to:

• Send you promotional emails, product recommendations, and updates
• Send abandoned cart reminders
• Provide personalized shopping experiences
• Analyze email campaign performance

Klaviyo is GDPR compliant and processes your data in accordance with applicable data protection laws. You can learn more about Klaviyo's privacy practices at klaviyo.com/legal/privacy.

Your Rights (GDPR)

If you are located in the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR), including:

• Right to Access: You can request a copy of the personal data we hold about you
• Right to Rectification: You can request that we correct any inaccurate information
• Right to Erasure: You can request that we delete your personal data
• Right to Object: You can object to our processing of your personal data
• Right to Data Portability: You can request a copy of your data in a structured format

Unsubscribe from Marketing Emails

You can unsubscribe from our marketing emails at any time by:

• Clicking the "Unsubscribe" link at the bottom of any marketing email
• Contacting us at contact@toktokbaby.com
• Managing your email preferences in your account settings

Please note that even if you unsubscribe from marketing emails, we may still send you transactional emails related to your orders and account.

How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Communicate with you about your orders and account
• Send you marketing communications (with your consent)
• Improve our products and services
• Prevent fraud and enhance security

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Third-Party Services

In addition to Klaviyo, we may share your information with other trusted third-party service providers who assist us in operating our website, conducting our business, and serving you, including:

• Payment processors
• Shipping carriers
• Analytics providers
• Advertising platforms (e.g., Meta/Facebook)

Children's Privacy

Our products are designed for babies and children, but our website and services are intended for use by adults. We do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

Email: contact@toktokbaby.com
Website: toktokbaby.com

Last Updated: February 1, 2026